Whether it be banner Ads, album artwork, posters and most of all logos, design is undervalued. There are two causes that result in the problem. Firstly, sites like Fiverr, Upwork and Freelancer. Not to say any of these marketplaces are inherently flawed. They all have there uses such as voice-overs and quick Photoshop Mock-ups which to the experienced are simple 5 to 20 Dollar tasks. Secondly are bidding sites, like 99Designs and DesignCrowd which both waste designer’s time (and therefore money) on contests, that many enter. The problem with these contests or ‘bidding wars’ is that only the designer chosen by the client gets payed.
The problem is by lowering the value of logo design, more logos need to be made. At bare minimum you need to be able to afford some sort of vector or design program, at the least the Adobe Photography CC package (Photoshop and Lightroom) for 120 Dollars a year. That is already 60 logos a year. Now add electricity, water and gas for about 350 Dollars and that is 70 more logos. And further calculations can add many more logos for necessities like a computer or internet access. It is impossible to live without support for that many quality logos. Although that is exactly the problem; the logos are not quality. Many Fiverr logos are stolen and used by designers who are known to steal ideas and clip-art from others.
Overall, in my opinion, the worst thing to come out of this is people expecting five, fifteen , and twenty dollar logos. While I understand the pricing range for Fiverr and why it exists, I can’t grasp why people would expect logos that take more effort than taking clip-art and using a vector-tracing to be a mere fifteen dollars. Especially those asking for not just logos, but entire branding such as banner ads and website assets.
This was more of a rant then an article, but I’m only a year into the design game so I needed to get this off my chest.
Thanks for the read,